Francesco Rasola’s London Fashion Week showcase opened with a bang to the tune of Radiohead’s song ‘2 + 2 = 5’.
Presenting a sportswear inspired collection that borrowed its name from Radiohead’s song, Rasola showed us high octane oranges and neon greens in tulle and nylon. While the ‘models’ were styled with the matching makeup – think lips and eyes in banana yellows and the high octane oranges, bold black and white 2 + 2 = 5 logos provided dramatic finishings to clash brilliantly with the sports luxe aesthetic. The overall result – a collection that was literally pulsating with an endless source of energy.
A collection that was literally pulsating with an endless source of energy.
2 + 2 = 5 not only took its name from Radiohead, the iconic British rock band was one of the key sources of inspiration for the collection, “I love the language Radiohead uses, how Thom York acts on stage, the band’s lifestyle – it pushes boundaries,” the Italian designer, 28, muses. “This collection was all about seeing the world through a different set of eyes, 2 + 2 does not always have to equal 4.”
Differences started as soon as the ‘models’ entered the presentation space. These weren’t the sorts of models with endless polaroid clips, instead they were sourced from the accounts of everyday Instagrammers (admittedly very beautiful and street savvy Instagrammers who will probably now need to find themselves an agent). As the ‘models’ slash regular girls and boys strutted, shimmied and generally got down to the soundtrack and video clip created by Rasola in collaboration with a DJ pal, the audience admired the bold collection. Plus the vibes made the experience feel like we’d made the invite to an exclusive club opening.
However exclusivity was deliberately not the goal with Rasola emphasising that this collection was the antithesis of high fashion and that 2 + 2 = 5 was a collection for everybody. Even more so with the inclusion of menswear this season. How did the menswear collection come about? “Sara Maino said she liked the Fransceso Rasola aesthetic and queried why we didn’t have menswear,” Rasola said. Sometimes fresh eyes are truly what are needed.
2 + 2 = 5 is a collection for everybody.
For the designer who never stops looking for the next thing, (Rasola has a tattoo on his arm ‘NEVER STOP’ which was the name of his previous brand until an intellectual property kerfuffle got in the way), we can’t wait to see what is next. Mumurs of a pop up store, an app and limited edition ranges have us excited and we’ll certainly be following the instagram account of Franscesco Rasola as they continue to snap inspiration from their travels and their alternative perspective.