Annabelle Peacock headed along to Pam Hogg’s party during London Fashion Week. 

Image: Bee Rance

Toying with notions of modesty, Pam Hogg’s SS18 bodysuits left only an inch of skin invisible as they drenched models in sheer netting. Trimmed with ruched tulle, each candy-colour look was finished with a dramatic heel and a red lip.

Toying with notions of modesty, Pam Hogg’s SS18 bodysuits left only an inch of skin invisible as they drenched models in sheer netting.

Invigorating heart palpitations throughout her audience, Hogg brought out the big boys in terms of her flamboyant headgear. Masquerade-style masks almost as long as a torso rivalled the head-height dimensions of Marge Simpson’s iconic mane. Necklines that were raised to jawlines and fanned-out sleeves brought to mind Marie Antoinette à la Sophie Coppolla.

Image: Bee Rance

As the show unfolded, so did Hogg’s fantasy. Stars covered nipples as necklines plunged down lycra unitards. Models suddenly resembled comic book superheroes and masks were swapped for streaked pink or blue eyeshadow. PVC became the common factor in monochrome and pastel whilst graphics spliced circles and squares across a pop-art palette.  

As the show unfolded, so did Hogg’s fantasy.

Barely pausing for breath, the Scottish designer didn’t stay still on this moment and returned to her extravagant tulle explosions before closing the show. All in all, it was everything and more we expected from a Pam Hogg runway: gaudy, fun and Alice Dellal was there. Now we just have to find a party to wear some of this to…

About Annabelle Peacock
Studying an MA in Fashion Journalism at the London College of Fashion, Annabelle Peacock currently resides in London where she writes, styles and further explores her seemingly endless infatuations with lingerie and coffee.

 

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