Ali Jeffery reviews the collection Limkokwing University’s Limkokwing Fashion Club showed at London Fashion Week.
Limkokwing University and the Limkokwing Fashion Club presented on the Fashion Scout schedule at London’s Freemanson’s Hall for AW17, bringing a dynamic, high-energy show to the marbled space. A showcase of cultural pride saw references harking to the far east, as well as influences from streetwear and luxury labels.
Gold and glitz reigned supreme as models stormed the catwalk in thigh-high sequined stiletto boots, embellished high waisted flares and jewelled headdresses. Silhouettes varied from flowing capes to mini skirts; fluid dresses to tailored shirts. Embellishments were key as sequins, tassels and strands of pearls adorned looks. A lineup of both male and female models spoke to the growing trend of mixed-gender shows, now often messaged on the catwalk.
Influences were drawn from far and wide as cross-cultural references stemming from African and Asian heritage mixed with streetwear, and elements borrowed from the glamour of luxury fashion. In this collision of world’s, it is easy to identity the high-low mix that continues to ripple through the market.
A call to ‘design your future’ was emblazoned across garments, clearly outlining the University’s objective to support emerging design talents and foster a new generation of designers. The Limkokwing Fashion Club positions itself as a fashion label ‘created by students for students’, bringing a collaborative effort from varying disciplines to unite talent and passion. The vast collection is sold through a dedicated e-commerce platform, demonstrating the new wave of emerging talent dismissing traditional channels and positioning themselves in the market.
Want to know more about the students behind the Limkokwing Fashion Club? The Fashion Conversation chatted with Nur Irsalina Binti Sulzaily, Maureen Kumala Dewi and Tan Pek Han about their experiences at the university and how the Fashion Club revolutionised their learning.
About Ali Jeffery
London based contributor Ali Jeffery calls Australia home but made the move to London to study postgraduate journalism at the London College of Fashion and is now working at MATCHESFASHION.COM. Ali loves gin, decorating her flat in East London and of course, discovering emerging designers.